Compare and contrast two, current commercial strategies from different Essay - 1

Compare and contrast two, current commercial strategies from different corporate organisations operating in different industries - Essay Example The commercial strategies are noted to be the strategic specifications that helps in developing the overall credibility of a company to perform and even helps it to develop operations specifically from the initial production to final needs. The maintenance of a commercial strategy enhances the ability of an organisation to manage the various operations and maintain its sustainable growth and development (Duquette, Kotler, McClelland, Ranjan & Zimmerman, 2014). In this context, it can be inferred that many organisations are incorporating commercial strategies to enhance the ability of the organisations to perform. Based on this context, the paper elaborates on the incorporation of the commercial strategies adopted by McDonalds Corporation and Toyota Motor Corporation. The paper compares and contrasts the strategies used by the two companies to develop their sustainable domain. Toyota Motor Corporation is a Japanese based automobile company that has enhanced its hold across the globe and is entitled to be the first automobile company that has the ability to produce 10 billion cars a year. The company was instituted in the year 1937 and it deals with luxury cars and commercial vehicles. The company has developed its sustainable domain based on the effective management of strategies and efficient use of resources (Nkomo, n.d.). The strengths of the company are observed to be the strong holds on the market and brand recognition that the company has in the global market. The strong focus on the Research and Development (R&D) has been enhancing the market share and developing its brand image in the global market. Furthermore, with an extensive network all across the globe, the company has enhanced their level of consumer satisfactions and further developed their brand loyalty (Nkomo, n.d.). Irrespective of the massive global presence and enormous brand image, the company has been facing fall in sales. This could be